First Hello Kitty, Then NeoPets, Now JewelPets
The Wall Street Journal notes in a recent article that Sega Toys and Sanrio Co., seeking to capitalize on past successes like Hello Kitty, are coming out with a line called JewelPet. The line of toys and other merchandise will focus on girls, each of 33 pets associated with a different jewel. The article states that “Internet and mobile related business” will be part of the marketing and merchandise brew, so look for another effort at capturing tween’s attention online, perhaps in a virtual world ala Webkinz.
For a look at other upcoming tween virtual worlds, check out Izzy Neis’ blog entry here.
References
Kachi, H. (2008, Jan. 16). Sega Toys, Sanrio craft successor to ‘Hello Kitty’. The Wall Street Journal. p. B14.
Tags: Hello Kitty, JewelPets, NeoPets, Sanrio, Sega Toys, Webkinz
Barbie Girls, Game Discussion, Making Video Games, Virtual Worlds, WSJ | John Rice | 
January 17, 2008 9:53 am
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By alwilliams, January 17, 2008 @ 10:14 am
Not another Pet centric VW please… or for that matter any other digital pet product of any kind! It will be interesting to see what they do on mobile though and if it more intelligent than replicating the Internet strategy on the mobile platform. Ilook at mobile on my website if you are interested… http://www.alistairwilliams.com
By John Rice, January 17, 2008 @ 10:42 am
Thanks for the comment & link, Alistair.
JR