Free Mind Exercising Games from FitBrains.com
Canada is now the third largest videogame producing country, overtaking Great Britain’s former position. Marke Andrews over at The Vancouver Sun reports on Vivity Labs, producer of FitBrains.com.
With mostly private money (from five hi-tech industry investors) and some public funds (Telefilm Canada, Industrial Research Assistance Program) behind it, Vivity Labs seeks to replicate the success of Nintendo’s popular Brain Age game, which is also aimed at greying boomers and seniors, and Electronic Arts’ Pogo, a game popular with boomer women. The company’s partners include Vancouver’s Michael Cole, who’s worked in the brain fitness field for the past seven years; Dr. Paul Nussbaum, an American clinical neuropsychologist who specializes in aging; and Mark Baxter, a Vancouver games developer … Prior to the launch, Cole has struck a deal with health magazine Prevention to put three Fit Brains games on its website, and another that licences Fit Brains games with Seattle casual video game site Big Fish.
The site offers nine games with a tenth on the way, aimed mainly at users 40 and over. The games focus on language, concentration, logic and spatial skills. The site will remain in open beta until August, when a monthly fee will be assessed for accessing advanced features of the site.
References:
Andrews, M. (2008, July 3). B.C. company takes aim at brain games geared for boomers. The Vancouver Sun. [Online]. Retrieved July 3, 2008 from http://www.canada.com/vancouversun/news/business/story.html?
id=7dcc2a05-1825-4245-bbdf-b5ff786a30e3
UK games industry ‘dead man walking’. (2008, July 2). Politics.co.uk. [Online]. Retrieved July 3, 2008 from http://www.politics.co.uk/news/opinion-former-index/
opinion-former-index/uk-games-industry-dead-man-walking–$1229794.htm
Tags: Big Fish, Brain Age, British Columbia, Canada, Canadian Research, Fit Brains, Mark Baxter, Marke Andrews, Michael Cole, Paul Nussbaum, Pogo, Prevention, The Vancouver Sun, Vivity Labs
Brain Science, EA, Electronic Arts, Making Video Games, Serious Games | John Rice | 
July 3, 2008 10:44 am
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By Michael, July 4, 2008 @ 1:27 pm
Hi,
The product is http://www.fitbrains.com not Fit Brain.
Thanks, Michael
By John Rice, July 4, 2008 @ 4:19 pm
@Michael. Sorry. Got it corrected.
JR
By Rose Waller, September 3, 2008 @ 10:24 pm
i join fitbrains.com but u cant log in anyone know why