A new survey by Ipsos MediaCT for the Entertainment Software Association (ESA) indicates 40% of gamers are female and the average age of gamers is 35. Other findings:
- 65% of US households play videogames
- 38% of US households own a console
- Women over 18 make up a larger percentage of gamers than boys under 17 (33% to 18%)
The new 2008 “Essential Facts” booklet by the ESA is available in PDF format here.
Heflinger, M. (2008, July 17). Survey: Average U.S. gamer age is 35; 40% are women. [Online]. Available: http://www.dmwmedia.com/news/2008/07/17/survey:-
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