Survey: 55% of Americans Play Video Games
GameSpot talks about NPD Group’s 2009 Gamer Segmentation Report, in which 21,000 people were surveyed. About 170 million Americans are estimated to be video gamers, or 55% of the population.
The research firm went on to break down the US gaming population into seven groups, four of which use both PC and non-PC platforms. The biggest group makes up what NPD calls “Secondary Gamers” (33.6 million), mostly female gamers who play less than four hours a week and don’t own a console. The fastest-growing segment was the mostly male “Console Gamers” (32.9 million), who own at least one or two dedicated gaming machines and play around 12 hours per week. Next up is the shrinking “Heavy Portable Gamers” group (30.0 million), who own at least one portable and are the youngest group, with an average age of 19. The smallest section is the so-called “Extreme Gamers,” whose gaming habit takes up nearly as much time as a 40-hour work week.
Lots of good stats here. The full corporate research report can be purchased directly from NPD Group.
Via Wired GameLife.
Gaming Statistics, Surveys, Video Game Research | John Rice | 
August 5, 2009 1:08 pm
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By jennismortal, August 11, 2009 @ 4:18 am
Younger adults are more likely to play games. Ninety-seven percent of teens play video games, based on data from a separate report, “Teens, Video Games and Civics” released in September. Slightly fewer young adults, those 18 to 29, play games: 81 percent of respondents in the group report playing. And 23 percent of those 65 years old and older report playing games.
Counting the whole adult population, 53 percent of American adults over the age 18 play video games, and 21 percent play every day or almost every day, according to the study released this week. Gender no longer separates gamers; 55 percent of men play games, compared to 50 percent of women. Those who live in more populated areas are slightly more likely to pick up a game: 56 percent of people in urban areas play versus 47 percent of those in rural areas.
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Good resource when teaching sight words