Aussies Got Game
Here’s the latest research on video games in Australia: Aussies spent $2 billion on video games in 2008, almost 50% more than they spent in 2007. Estimates put the total population Down Under playing video games at 68% (compared to 65% for the US). Aussies play games on average at least an hour each day. While American women currently comprise 40% of the market, Australian women make up 46%. The American average gamer age is 35; Aussie average gamer age is 30. So, there are some neat comparisons here between Aussie and American players. The info comes from a survey publicized by the Interactive Entertainment Association of Australia, the equivalent of our ESA. More details here.
References:
Video games favourite pastime among two-third Aussies amid recession. (2009, May 21). [Online.] Available: http://www.thaindian.com/newsportal/health/video-games-favourite-pastime-among-two-third-aussies-amid-recession_100195437.html
Tags: Australia
Gaming Statistics, Research, Video Game Research | John Rice | 
October 13, 2009 4:04 pm
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By Porter, October 15, 2009 @ 2:56 pm
Interesting, yet another reason to think moving to Australia is a good idea.
By igralo, October 18, 2009 @ 4:55 am
It’s a lot safer playing games inside than dealing with snakes and harsh climate outside
That may contribute to these stats.