Doof.com Blends Social Networking with Games

We’ve talked before about the similarities social sites have with online MMORPGs, and the popularity of mixing games with social sites, a good case in point being Facebook’s Scrabulous. Recently Devang Chouhan over at doof.com dropped me an e-mail to talk about the site. Doof is an exciting British production that blends social networking with gaming to a degree not often seen elsewhere. Their tagline: Addictive gaming. Social networking.

The games are mainly casual in nature and range from the classics (a version of Pong is available) to more strategic fare. Scores are kept in a spirit of friendly competition. But the site offers not just games and web pages. Doof also offers videos, IMing, news, tournaments, and a rating system for players and content. It’s truly impressive what the development team at doof has brought together under one site’s roof. They went into public beta in October, and have since refined the environment to offer a visually rich and interactive interface.

The site represents an ingenious blend of social networking and casual gaming, and is indicative of a broader trend in convergence of Web 2.0 applications. It will be interesting to see the social research coming out of doof and other social/gaming sites in the future.