ESA Survey: Male/Female Gamer Ratio is 60/40; Average Age is 35

A new survey by Ipsos MediaCT for the Entertainment Software Association (ESA) indicates 40% of gamers are female and the average age of gamers is 35. Other findings:

- 65% of US households play videogames

- 38% of US households own a console

- Women over 18 make up a larger percentage of gamers than boys under 17 (33% to 18%)

The new 2008 “Essential Facts” booklet by the ESA is available in PDF format here.

References:
Heflinger, M. (2008, July 17). Survey: Average U.S. gamer age is 35; 40% are women. [Online]. Available: http://www.dmwmedia.com/news/2008/07/17/survey:-
average-u.s.-gamer-age-35%3B-40%25-are-women

Update:
Click here for info on new games designed for female players and how software companies are tackling this emerging market.